For Immediate Release: November 26, 2007
Contact: ELIZABETH PAROWSKI, email@example.com or 240-482-1984; FRANCIE ISRAELI, firstname.lastname@example.org or 202-207-1134
ALLEY CAT ALLIES UNVEILS ONLINE VIDEO CAMPAIGN
Clip urges end to animal control policies that kill feral cats
WASHINGTON, DC – Alley Cat Allies, the only national advocacy organization dedicated to protecting stray and feral cats, today unveiled “Save this Cat,” a 60-second online video urging the end to outdated animal control policies that impound feral cats in shelters, where virtually all of them are killed. The clip can be viewed at www.alleycat.org/savethiscat.
“More cats in the United States are intentionally killed in shelters than die from any other documented cause,” said Becky Robinson, president of Alley Cat Allies. “This is not because of actions by cruel individuals, but rather because of an outdated animal control system that relies on „catch and kill‟ in an attempt to control outdoor cats. Not only is this method inhumane, it is enormously expensive and it simply doesn‟t work.”
Alley Cat Allies, founded in 1990, advocates for replacing lethal animal control with innovative, non-lethal programs like Trap-Neuter-Return and low-cost, high volume spay/neuter. The group says there is strong support for reform. A national survey recently commissioned by Alley Cat Allies and conducted by Harris revealed that 81 percent of Americans believe that leaving a stray cat outside to live out his life is more humane than having the cat caught and killed.
Alley Cat Allies created the “Save this Cat” video to bring further attention to the needed change in animal control practices, and aims for 50,000 viewers by January 2008. It urges supporters to visit www.alleycat.org/savethiscat, view the video and email the link to friends to spread the word. Visitors to the Web site can also subscribe to the Alley Cat Allies “Changing the World for Feral Cats” e-newsletter and pledge support to the ongoing campaign.
“Despite the public‟s preference for non-lethal control, outdoor cats are still being killed because of the operating practices at most animal pounds and shelters,” Robinson said. “We need our voices to be heard so these ineffective policies can be stopped.”
About Alley Cat Allies
Alley Cat Allies is the nation’s leading advocate for stray and feral cats. Their website is www.alleycat.org.