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Press Release

For Immediate Release: September 12, 2008
Contact: ELIZABETH PAROWSKI, or 240-482-1984; FRANCIE ISRAELI, or 202-207-1134

Pioneering Online Networking Site Dedicated to Social Change

BETHESDA, MD— Alley Cat Allies has joined the Advisory Board of, a
prominent nonprofit group created by family members and friends of 9/11 victims. Today, launched one of the world’s first social “cause” networking web communities,
dedicated to help individuals and groups motivated by the events of 9/11 to transform simple
good deeds into significant causes that can help reshape their communities, the nation, and the

“Our mission coming out of the 9/11 tragedy has been to encourage Americans and
other citizens around the world to step up their commitment to charity and service, and in the
process, to keep alive the remarkable spirit of unity and compassion that we all shared after the
September 11th attacks,” said David Paine, co-founder and president of “Now
with our new site, people will be able to do far more than simply post good deeds once a year.
They’ll be able to start their own causes, connect with others who share similar interests in social
causes, and stay involved throughout the entire year, utilizing powerful social networking tools to
become true self-directed agents of change.”

“Alley Cat Allies is honored to be part of the Advisory Board, and we are
delighted at the opportunity to provide guidance that will help expand this exciting online
community,” said Becky Robinson, Alley Cat Allies president.

As a nonprofit participant, Alley Cat Allies is inviting visitors to to demonstrate
their support of feral cats by participating in the Alley Cat Allies’ online photo pledge in honor of
National Feral Cat Day (NFCD). Celebrated on October 16, NFCD is the annual kick-off for Alley
Cat Allies’ national educational campaign about the protection of feral and stray (outdoor) cats,
why they need a different kind of care, and how communities can stop the killing of cats in their
local animal control pounds and shelters.

To complete this “good deed” supporters can visit to print an “I’m an
Alley Cat Ally” sign, snap a photo of themselves, their friends, or their pets with the sign, and
upload the photo to


About Alley Cat Allies
Alley Cat Allies is the nation’s leading advocate for stray and feral cats. Their website is