For Immediate Release: March 15, 2010
Contact: ELIZABETH PAROWSKI, email@example.com or 240-482-1984; FRANCIE ISRAELI, firstname.lastname@example.org or 202-207-1134
PORTIA DE ROSSI KICKS OFF CAMPAIGN TO HELP FERAL
CATS – AND THE PEOPLE WHO CARE FOR THEM
TV star to be featured in national PSAs; declares “I’m an Alley Cat Ally”
(BETHESDA) – Alley Cat Allies, the national advocate for stray and feral cats, today launched a
print Public Service Announcement (PSA) campaign featuring Portia de Rossi, star of the ABC
comedy “Better Off Ted.”
In the ad, De Rossi declares herself an “Alley Cat Ally,” and a supporter of Alley Cat Allies’ major
campaign to raise awareness about the millions of Americans who care for stray and feral cats in
“We are delighted to have Portia de Rossi on board to represent the individuals from all walks of
life who share compassion for these cats,” said Becky Robinson, president of Alley Cat Allies, the
recognized authority on feral cats and Trap-Neuter-Return.
“I’m very happy to be involved with Alley Cat Allies and their efforts to help stray and feral cats,”
said De Rossi. “The Trap-Neuter-Return approach is the only way to help contain the populations
and save their lives.”
“Millions of Americans have opened their hearts and wallets to stray and feral cats. A national
survey by the respected research organization Harris Interactive found that over 40 percent of
Americans have fed a stray cat in their lives, and one out of five has done so in the past year,”
Feral cats are the same species as domestic cats, but they are not socialized to people and prefer to
live in family groups called colonies. Because they are not adoptable, they are almost always killed
in animal shelters.
Robinson noted that many progressive communities across the country have adopted a lifesaving
program called Trap-Neuter-Return, in which feral cats are humanely trapped, brought to a
veterinarian to be neutered and vaccinated and returned to their outdoor home. Trap-Neuter-Return
is the best course of action for feral cats because it ends the breeding cycle, stabilizes populations
and improves the cats’ health, Robinson said.
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About Alley Cat Allies
Alley Cat Allies is the nation’s leading advocate for stray and feral cats. Their website is www.alleycat.org.
About Portia de Rossi
Portia de Rossi recently starred as a fifth season series regular on the FX popular original drama series
NIP/TUCK and starred as 'Lindsay Bluth Funke' in the critically acclaimed Fox comedy ARRESTED
DEVELOPMENT. De Rossi is best known for her portrayal of the enigmatic lawyer 'Nelle Porter' on
Fox's hugely successful ALLY MCBEAL.