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Press Release

For Immediate Release: March 22, 2010
Contact: ELIZABETH PAROWSKI, eparowski@alleycat.org or 240-482-1984; FRANCIE ISRAELI, fisraeli@johnadams.com or 202-207-1134

ART ICON PETER MAX JOINS CAMPAIGN FOR FERAL CATS
Artist and Animal Activist Mary Max Appear in Public Service Announcement

Alley Cat Allies today launched a national print Public Service Announcement (PSA)
featuring Peter Max, one of the most successful artists in America, and his wife Mary
Max, a full time animal rights activist in New York City. The couple is featured as part
of the Alley Cat Allies “I’m An Ally Cat Ally” campaign to raise awareness of the national
organization that advocates for and protects stray and feral cats.

“Peter and I share our home with seven rescued cats and we have a special place in our
hearts for all felines,” said Mary Max. “We are proud to be supporting Alley Cat Allies
and hope more Americans will join us in taking a stand for feral cats.”

“Alley Cat Allies is honored to have Peter and Mary Max joining us in our campaign to
raise awareness of the millions of Americans who care for stray and feral cats,” said Becky
Robinson, President of Alley Cat Allies. “Yet many people still don’t know what a ‘feral
cat’ is. It is our hope that with this PSA, we can educate more Americans about feral cats
and why they need a different kind of care.”

Feral cats are members of the domestic cat species. These cats are just as healthy as pet
cats, but in general they are not socialized to people and can’t be adopted into homes.
Because they can’t be adopted, they are almost always killed in animal shelters. The best
course of action for feral cats is Trap-Neuter-Return, which ends the breeding cycle and
improves the cats’ lives.

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About Alley Cat Allies
Alley Cat Allies is the nation’s leading advocate for stray and feral cats. Their website is www.alleycat.org.

About Peter and Mary Max
Peter Max is one of the most successful artists in America today. It was his psychedelic style that
first launched his career as an art icon in the '60's and landed him on the cover of Life magazine.
Peter Max has enjoyed an exciting career, exhibiting in more than 50 museums worldwide and
painting for U.S. presidents Carter, Ford, Bush, Reagan, and Clinton as well as being the Official
Artist of the Grammys, the World Cup Soccer Tournament, five Super Bowls, the U.S. Tennis
Open, and the NHL All-Star Game. Max's patriotism inspired him to create an annual July 4th
tradition of painting the Statue of Liberty, and he personally helped to actualize the statue's
restoration. His global vision compelled him to lend his creativity to produce posters for many
international events, including the Summit of the Americas, Gorbachev's State of the World Forum,
and the United Nations Earth Summit, for which he designed a series of twelve stamps that became
the best-selling stamps in U.N. history. His love of the earth and its inhabitants shines through in
his vibrant colors and themes that affirm life and love. Always an optimist, Max sees a bright new
age for the new millennium, filled with enormous possibilities. He also sees a need for a greater
responsibility to our planet, and he is ever ready to serve as the "Global Artist." (For more on
Peter, please visit www.petermax.com)

As a full-time activist in New York City, Mary Max has enlightened many to the horrors of
animal cruelty. In addition to maintaining a weekly e-mail alert service, Mary stays busy as the
founder and director of Kind Green Planet, as well as lobbying city, state, and federal lawmakers
regarding a variety of animal protection laws, and working to implement a New York State
resolution that allows plant-based meals in all New York State schools. She relishes her role as
an active board member of The Humane Society of the U.S., Humane USA-PAC, The New York
Coalition for Healthy School Food, and The Community Fund for Manhattan, an initiative of the
Manhattan Borough President Scott M. Stringer. She also enjoys serving on the advisory board
for The New York League of Humane Voters and on the advisory council of Farm Sanctuary.
Mary is a devoted mom to seven rescued kitties and one rescued dog and is still the blushing
bride of artist Peter Max.