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Home / What We Do / Care for Cats / Community Relations Resource Center / Campaign on Behalf of Cats

Community Relations Resource Center

Campaign on Behalf of Cats

If you find you want to reach out to a broader audience, you can launch a campaign to proactively bring about change for cats.

This section provides tips on organizing to effect change at the community level to protect cats’ lives, including how to initiate a campaign and negotiate the best outcome for the cats (and people).

How to launch a campaign
- How to create a following – Learn how to find supporters for your cause.
- Negotiating with decision makers – Negotiation tips for finding common ground and a resolution.
- Specific campaign tactics and how to use them – Different avenues for reaching out to the public and your supporters.
How to work with the media – Positive media coverage about your program is one of the best ways to draw attention and support to your feral cat activities.
- How to create publicity materials – Tips on preparing letters to the editor and press releases.
- Press release samples – Use these samples to help create your own press release.
- Letter to the editor samples – Use these examples to help you write a letter to the editor.