Join the movement to protect cats
Sign up for our mailing list and learn how you can help us win the battle against unnecessary killing of outdoor cats. Sign up now »
Director of Communications: Growing National Advocacy Organization
Alley Cat Allies is the only national advocacy organization dedicated to the protection and humane treatment of cats.
An engine for social change, Alley Cat Allies was the first organization to introduce and advocate for humane methods of feral cat care, particularly Trap-Neuter-Return, in the American animal protection community. By establishing and promoting standards of care, our organization has brought humane treatment of cats into the national spotlight, now embraced by major cities and animal protection organizations coast to coast.
Today, more than 500,000 supporters look to Alley Cat Allies for leadership in the movement to protect cats’ lives. We promote progressive policies for cats in communities all over America and we work towards a world that values the lives of all animals. Our two decades of experience in grassroots organizing, hands-on activism, and education has empowered policymakers, veterinarians, nonprofit and volunteer groups, activists, and caregivers nationwide with the tools and knowledge to practice, teach, and advocate for humane care for cats in their own communities. From a headquarters in Bethesda, Maryland, Alley Cat Allies’ staff of over 40 people provides the national voice for cats and the millions of Americans that value cats’ lives.
Have you been looking for an opportunity to make a lasting impact on a national scale? To support a strong, mission-driven organization? Are you searching for that perfect “next role” that leverages your years of experience in the communications field while providing you the chance to lead and motivate a staff of passionate and skilled professionals in a fast-paced advocacy organization?
This could be the role and Alley Cat Allies could be that place! Intrigued? Read on!
The Director of Communications at Alley Cat Allies (ACA) oversees the day-to-day operations, overall strategy, and departmental goals of the Communications department, including messaging & framing, publications, website, action center, media & public relations, advertising, social media, and other forms of electronic communications, and internal communications. The position is responsible for managing staff and projects, setting priorities, implementing success measures, and achieving defined mission and strategic goals.
The overall job responsibilities for the position are listed below. There are more specific responsibilities to be discussed with key candidates throughout the interview process in the areas of Editorial, New Media, Partnership and Collaboration, Media and Marketing, Website and Online Strategy as well as a number of other internal initiatives.
- Manage the Communications team; provide mentoring, guidance, professional development and review of work. Foster a collaborative team spirit.
- Develop, monitor, and manage the Communications department’s annual operating plan, metrics, and budget.
- Provide strategic leadership and guidance on all communications issues.
- Develop, implement and supervise an integrated communications plan to advance mission across all platforms.
- Act as an Alley Cat Allies’ spokesperson when appropriate.
- Create an internal communications channels and Standard Operating Procedures (SOP) to ensure consistent brand messaging among the staff and board.
- Create and manage organizational messaging and ensure consistency and implementation across all communication channels.
- Oversee critical website redesign to meet all department needs, and play key role in implementation of all major campaigns including National Feral Cat Day, and targeted shelter reform initiative.
- Support organizational partners with communications tools, on as-needed basis.
Requirements and Qualifications
- Bachelor’s degree required
- 6+ years of related experience in: communication strategy, design and print production, management of publications processes from concept to completion and promotion, advertising, website redesign and management, and supervising teams of employees
- Non-profit and/or small organization management experience required.
- Strong project management skills and proven ability to juggle multiple tasks and meet deadlines
- Familiarity with new media – i.e. blogs, podcasts, social networks, video – and an understanding of when and how to incorporate these into communications campaigns
- Excellent written, verbal and interpersonal communication skills, including the ability to convey information clearly
- Excellent organizational and problem solving skills, with the ability to manage multiple and shifting priorities and projects
- Excellent attention to detail and follow through
- Ability to work both independently and as a team player, while recognizing the nature of a small nonprofit
- Demonstrated ability and willingness to take initiative
- Highly proficient technical skills with demonstrated knowledge and practical application of common office software programs such as Word and Excel as well as a proven proficiency to quickly adopt other software programs as needed.
- Animal-centric experience preferred. Knowledge of feral cat issues a plus.
- Previous advocacy work strongly preferred.
- Must be available to work in Bethesda, MD during standard workweek. This is not a virtual position.
- Ability to work in an environment with cats and dogs.
- Must be able to see and read from a computer screen.
- Ability to communicate clearly and concisely via telephone and in person.
Interested? Send a resume and cover letter to firstname.lastname@example.org. Tell us why you are the right person to lead our Communications team.